Corporate Vision

The corporate vision of the Group is to be the “Brand of Hong Kong, Sparkling the World”. This is also our core brand value.

The Group always puts forth maximum effort for Lukfook to reach its goal of becoming a globally recognised and desired brand. The Group commits to crafting the finest jewellery for customers to further establish its reputation in the international market.

Corporate Mission

The Group always puts its greatest effort to implementing the following corporate missions in order to contribute to the shareholders, customers, employees and contribute to the community:

• To add value to shareholders’ investment, maintain a steady and sustained business growth in profit
• To provide value-added products and attentive services to its customers
• To provide its employees with a professional development environment and grow together to achieve corporate goals
• To contribute to the community through enforcing the communications with public and participating in charity events

Corporate Values

• Practicality – Advocating a pragmatic and realistic way of doing business
• Innovation – Continuous learning and strive for change as well as innovations
• Integration – Build a harmonious corporation both internally and externally, put the overall interests as the first priority and seek common ground while reserving differences
• Excellence – Demonstrate full commitment, quest for excellence and continuous improvement, endeavor to be the best

Corporate Management Philosophy

• People Focus – Respect the individual values of employees, trust in their abilities, and believe that employees are valuable corporate assets
• Value for Harmony – Build a harmonious internal and external working environment
• Focus on Results – Advocate high efficiency and effectiveness, pursue professionalism and dedication